Alternative Headline

This is the main or alternative headline and the first thing a potential client will see so it must grab his attention immediately.

Problem or need of your potential client

The main or alternative problem or need of your potential client to remind him why he need your product or service.

Solution or Offer

Main of alternative solution or offer from your business that will solve above problem or need for potential clients..


The headline is the main focus point

It follows that unless your headline sells your product, you have wasted 90 percent of your time and money

The headline must sum up all elements of value on offer so its easier to continue to the next part of writing an value proposition and rewrite the headline later.

A great headline convinces more people to read your copy while a poor one sends potential customers searching for something else to read.

It's all about grabbing the readers attention in a clever way to awaken his natural desire to know more.

Headline Summary

High Quality Products

EXPAND on the headline

The Headline and summary must highlight the primary reason why a prospect should buy from you

We only use the best

Differentiate yourself

You may match a competitor on everything but in at least one element of value you need to beat himDifferentiate yourself

Customer Satisfaction Focus

Value and strong points

Its this elements of value that you can offer that should be clear in your headline, this summary and points

Important points

Best quality

You dont need luxury to set a best-in-class standard. It also lies in the SENSE of quality.

Bang for the buck

The golden rule is to communicating value relative to the price point.

Luxury and aspiration

A poor person need a luxury boost MORE than a rich person so you can use that.


One of the most attractive value propositions are the must-haves and can even be basic goods.

This headline focus on the problem or need

The best is to focus on the "worst" problem, need, scenario etc to sort of remind the reader about his problem or need so that he can appreciate the solutions you provide in the next part even more.

If you offer the solution, then by all means highlight the problem.


Remind the reader why he/she need your product and push that even further into a bigger desire to buy your product from you.

“Cake is happiness! If you know the way of the cake, you know the way of happiness! If you have a cake in front of you, you should not look any further for joy!”

Solution for Problem

Solution for Problem

Write a paragraph or two, three to provide solutions for this need or problem. If your headline can't highlight the problem / need enough, use the first paragraph to expand on that.

The ideal is to quickly summarize everything or refer to the initial value proposition but expanding on that so that it not only drill the most important points in again but also provide even more value with the focus on a need or problem solution(s).

Beauty Offer

Offer 1

The offer headline can be general like "What we can offer you".

Offer 2

The goal is to be clear about what you offer, what is included etc

Offer 3

The goal is to be clear about what you offer, what is included etc

Offer 4

Value Proposition focus on what is in it for him

Offer 5

Solutions focus on what needs or problems you solve for him

Offer 6

Offers focus on what you offer him

Just for the sake of another nail in the coffin write a special bonus

It can be anything of some value for him without costing you much or anything like all and the mere perception of something Start Now Start Now

Website Examples

Example Business Websites

The fixed nature of this websites makes it more suitable as business website but no reason why it can't be used for marketing or other purposes.

Utilizing a fixed template system that makes website management much easier.

Example Marketing Websites

Same system as that was used to build this website and while we call it "marketing websites" it can also act as business or other types of website.

Utilizing a block system that allow you to insert blocks and arrange it as you want.